Home Theater Direct Cuts Prices by 10%

The News Review:

- Home Theater Direct Cuts Prices by 10%
- Home Grown: Hearing voices for a living
- Joseph Edelstein – BM Capital Markets

Home Theater Direct Cuts Prices by 10%
Electronic House MA 
In addition to expanding its product line Home Theater Direct continues to refine its level of customer support. “We noticed that our clients have a greater comfort level with electronics than they did even five years ago” says Chris Ashmore operations manager. “he do-it-yourself market has definitely grown. ” The company supports these enthusiasts through an online FAQ section and a no-charge toll-free customer hotline. “We’ll walk the customer through the entire setup from start to finish” says Ashmore.
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Home Grown: Hearing voices for a living
Mail Tribune R 
Also the love of performance and the passion for creating a really effective commercial message for all types of businesses. What decision or action would you change if you could do it again? Probably to start marketing ourselves more aggressively from the start-up. ur business has grown slowly primarily by word of mouth. We probably could have seen quicker growth had we marketed like we do now. Derek stayed with his day job as a radio production director while I ran the business full-time. He joined the business full-time in April last year. In hindsight Derek could have left sooner and the business would have grown more quickly with both of us working it but we were concerned about the potential risks.

Joseph Edelstein – BM Capital Markets
Seeking Alpha NY 
We also prepared aggressively for what we understood was a tough market environment. We were early in raising capital in building liquidity and in reducing risk. Specifically we strengthened the balance sheet and reduced risk by decreasing undrawn home equity line to $2. 5 billion by year end – that’s down $4. 7 billion from more than $7. 2 billion last year; that’s about a twothird decrease providing yet another example of our willingness to move early and aggressively to maintain the integrity of our balance sheet – and by shrinking total loans by more than $5 billion from a year ago to $26 billion as of this past year’s end largely via loan payments and repayments. The company raised $754 million in net cash proceeds from non-core asset sales where again we were early and thereby received good prices.

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